Pantene TV Ad

Pantene used four of the most glamorous and beautiful celebrities in the Philippines as their endorsers. They are Gretchen Barreto, Dawn Zulueta, Angel Aquino, and Ruffa Gutierrez. 

They used celebrities which are physically attractive. These are celebrities which are popular and liked. This celebrities would easily catch the attention of the consumers. These models were chosen because Pantene felt that they would be believable and their traits or image would maximize their message influence.

The clothes and even the background are white. White symbolizes purity. It suggests that their statements are true and pure. White is also used by gods and goddesses. The beauty of these celebrities are considered goddess-like.

In the commercial, these models are talking about a shampoo, the benefits of it, and the experience they got from it.  They tell us that they shine and stand out because of using this. In the later part, they confessed that all of them are using the same shampoo, Pantene. 

The ad ended with the lines, " What do these women have in common? They all love Pantene. Believe you can shine." The ad wanted to say that you will feel and look beautiful like them if you use Pantene. You can shine and standout among others with Pantene.

Nestle Cream TV Ad

The TV ad of Nestle Cream was very minimalist. It used no dialogues or speaking lines. In the first and the middle part of the commercial, there were only visuals and scenes accompanied by instrumentals. It was only in the last part that they used text, "Dapat Nestle Cream ang ginamit mo."

The ad used fear and humor appeal. Everything was based on real life situation, A lady visiting a relative at the cemetery and offering a salad. She returned home and found out the salad that she gave was back at her home.  It implies that Nestle Cream is the most liked cream that even the dead preferred it. There would be no cream like Nestle Cream. 

In the ad, you can't actually distinguish what product would they be endorsing. It was only in the last part that you would realize that it was a cream. Their target market was not even clearly stated.  This kind of ad might be confusing to others. The message might not be easily understood.

Perhaps, their purpose are to attract and entertain their consumers and to make their brand remembered.. There were no facts or information about the product. This would have two effects, Consumers will research more about the product or they would not mind it at all.

Their choice of putting the product at last part of the ad was effective. It enables consumers to remember their brand. 

Makulay ang Buhay TV ad

This TV commercial is for a seasoning mix. Their message were conveyed through a song. The song tells us that children do not like to eat vegetables but when the seasoning mix was used in cooking vegetables, children favored this. Their song was also happy and jolly. It also included dancing. They used this so their ad would be easily retained in the mind of the consumers. The lines of the song also invites moms to use Knorr in cooking vegetables and other kids to eat vegetables seasoned with Knorr.

Their subjects or endorsers were kids and a mother. They used this because their target market are children and kids. Children do not want to eat vegetables and mothers always find it hard to search for  ways to let them ear these. They want to tell mothers that Knorr can solve their problems in feeding  their kids vegetables.

In the first part of the ad, everything was black and white. It was this time that kids did not eat vegetables. Life was dull. Kids were  not that active, happy, and energetic. In the later part, Knorr was in introduced in cooking vegetables. By this time, they used colors, backgrounds, and font styles which are playful and attractive for kids. Images of vegetables were also used as playing tools and equipment. The set was displayed as very creative and colorful so it would fit their theme, "Makulay ang Buhay sa Sinabawang Gulay." Colorful designs in the ad suggest happiness. Kids and the mom in the ad were also wearing clothes in yellow and red, colors of Knorr.

Besides from children dancing and singing, they also featured the kids playing and doing well at school. They wanted to imply that Vegetables with Knorr can increase their performance in school and their energy in playing. It makes them healthy and active.  

This ad was also constantly repeated at night. They preferred this because this is the only time that kids and moms can view the commercial. Kids spend most of their time in school or at play and this is the only time that they would be free to watch this. Moms, on the other hand, are busy at work during the day and it's only at night time that they can watch this with their children.