The TV ad of Nestle Cream was very minimalist. It used no dialogues or speaking lines. In the first and the middle part of the commercial, there were only visuals and scenes accompanied by instrumentals. It was only in the last part that they used text, "Dapat Nestle Cream ang ginamit mo."
The ad used fear and humor appeal. Everything was based on real life situation, A lady visiting a relative at the cemetery and offering a salad. She returned home and found out the salad that she gave was back at her home. It implies that Nestle Cream is the most liked cream that even the dead preferred it. There would be no cream like Nestle Cream.
In the ad, you can't actually distinguish what product would they be endorsing. It was only in the last part that you would realize that it was a cream. Their target market was not even clearly stated. This kind of ad might be confusing to others. The message might not be easily understood.
Perhaps, their purpose are to attract and entertain their consumers and to make their brand remembered.. There were no facts or information about the product. This would have two effects, Consumers will research more about the product or they would not mind it at all.
Their choice of putting the product at last part of the ad was effective. It enables consumers to remember their brand.
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