Makulay ang Buhay TV ad

This TV commercial is for a seasoning mix. Their message were conveyed through a song. The song tells us that children do not like to eat vegetables but when the seasoning mix was used in cooking vegetables, children favored this. Their song was also happy and jolly. It also included dancing. They used this so their ad would be easily retained in the mind of the consumers. The lines of the song also invites moms to use Knorr in cooking vegetables and other kids to eat vegetables seasoned with Knorr.

Their subjects or endorsers were kids and a mother. They used this because their target market are children and kids. Children do not want to eat vegetables and mothers always find it hard to search for  ways to let them ear these. They want to tell mothers that Knorr can solve their problems in feeding  their kids vegetables.

In the first part of the ad, everything was black and white. It was this time that kids did not eat vegetables. Life was dull. Kids were  not that active, happy, and energetic. In the later part, Knorr was in introduced in cooking vegetables. By this time, they used colors, backgrounds, and font styles which are playful and attractive for kids. Images of vegetables were also used as playing tools and equipment. The set was displayed as very creative and colorful so it would fit their theme, "Makulay ang Buhay sa Sinabawang Gulay." Colorful designs in the ad suggest happiness. Kids and the mom in the ad were also wearing clothes in yellow and red, colors of Knorr.

Besides from children dancing and singing, they also featured the kids playing and doing well at school. They wanted to imply that Vegetables with Knorr can increase their performance in school and their energy in playing. It makes them healthy and active.  

This ad was also constantly repeated at night. They preferred this because this is the only time that kids and moms can view the commercial. Kids spend most of their time in school or at play and this is the only time that they would be free to watch this. Moms, on the other hand, are busy at work during the day and it's only at night time that they can watch this with their children.