Motorola Xoom

The Motorola Xoom is the competitor of Apple's Ipad. Motorola Xoom used the concept of using several persons of the same appearance and same actions. Among these kind of persons, there is one that is different and unique. He is the one owning the Motorola Xoom. These persons live in a boring and monotonous world. Their way of life is limited and seem to be controlled. 

They used the guy owning the Xoom in the commercial which is unique among them because they wanted to tell us that their product i like no other. Theirs is unique. They are not boring nor limited. 

The man in the ad also did several things that most of the people who wore white cloaks did not do. He liked a woman and wanted to give her flowers and wanted to show his admiration but instead of giving it to her personally, he found a new way to give it to her, he use the Xoom to give the flowers and to show his affection. The guy did not use the traditional way of courting the woman. He was extra-ordinary. The girl in the ad responded which brought change to her.

The man represented the Xoom giving color to life and making it better. Xoom brought change. It showed freedom, uniqueness, and empowerment. The other persons wearing white cloaks represented the persons who are using a different brand which had boring and limited services.

They wanted to tell that Xoom is different. It will bring change, color, and betterment. People must not live in a world wherein technology is limited. If you use Xoom you will be different and better among the others.

The ad used the emotional and information appeal. It touched the emotional side of a person. They used the admiration and courtship. With it, they partnered the product benefits. 

Anti-smoking ad campaign

Both of these pictures have different images but have one message. It wanted to tell us, especially the women who smoke that smoking does not make you pretty. 

A lot of ladies think that smoking makes you "in" and that it would make you "belong".  This is a perception that smoking adds class, glamour, and beauty which is wrong. It makes you unhealthy and for sure, it's not pretty. Smoking destroys your health, your glow, and your beauty.

The first picture, shows a woman using a cigarette as her lipstick. This is a symbolism of the perception of women that cigarette or smoking is really used by women as a tool for enhancing beauty. It only made the woman's lips ugly. It burned her lips. It suggested that smoking is unhealthy. The second picture depicted the same thing. The lips of a woman were destroyed and burnt.

Smoking does not make you pretty, if that's what most girls think. It makes you ill and when you become sick, it would surely destroy your beauty.

Both of the pictures inflict irony and fear. They used the fear appeal because it would be more effective for campaigning the stop of smoking. People who would see this would understand and would easily absorb the message of the ad. 

Air New Zealand Commercial

The Air New Zealand staff have nothing to hide. "Bare essentials of safety.", This theme wanted to suggest that the safety of their passengers are ensured.  As you avail their service, you will be informed with all the safety measures and all the necessary procedures to guarantee a safe, stress-free, and enjoyable flight. You will never be ignored nor be misled. Their staff will keep you guided, aware, and secure. They will give you an a detailed, clear, and useful on-board safety demonstration.

In the commercial, the staff are undressed and they only used body paint to cover their skin. Their body paint was based on their usual uniform. They associated it with their theme, "bare essentials of safety." Their staff are naked and they have nothing to hide. They wanted to relate it with their service of providing their passengers all the necessary information. They have nothing to hide. They are confident with their service and with the safety that they provide so they will tell and share to you everything.

They used humor appeal in their commercial. As you will watch it, your attention will be easily caught. You will laugh or you will smile. Perhaps, they used this appeal because they wanted to make their passengers or probable consumers feel light. They do not want to inflict fear or worry because they advocate and sell the safety of their passengers. 

You may also notice in the commercial that the staff of the airlines are friendly, hospitable, and accommodating. They do not only ensure safety but as well as good service brought to them by the staff of the airlines. The passengers were also amazed of them. In the commercial, the staff caught the attention of the passengers because of their appearance but in real life,  they wanted to convey that they are liked because of the way that they handle their consumers.

Their song, "I've got you under my skin", is also very light to hear. It will make you feel comfortable.The message of the song that they used is also related to their theme. 

They wanted to make you feel that what you pay for is all worth it. You will get the service that you deserve. They will give you everything and they won't hide anything from you.