Both of these pictures have different images but have one message. It wanted to tell us, especially the women who smoke that smoking does not make you pretty.
A lot of ladies think that smoking makes you "in" and that it would make you "belong". This is a perception that smoking adds class, glamour, and beauty which is wrong. It makes you unhealthy and for sure, it's not pretty. Smoking destroys your health, your glow, and your beauty.
The first picture, shows a woman using a cigarette as her lipstick. This is a symbolism of the perception of women that cigarette or smoking is really used by women as a tool for enhancing beauty. It only made the woman's lips ugly. It burned her lips. It suggested that smoking is unhealthy. The second picture depicted the same thing. The lips of a woman were destroyed and burnt.
Smoking does not make you pretty, if that's what most girls think. It makes you ill and when you become sick, it would surely destroy your beauty.
Both of the pictures inflict irony and fear. They used the fear appeal because it would be more effective for campaigning the stop of smoking. People who would see this would understand and would easily absorb the message of the ad.
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