Linggo, Setyembre 11, 2011

Air New Zealand Commercial


The Air New Zealand staff have nothing to hide. "Bare essentials of safety.", This theme wanted to suggest that the safety of their passengers are ensured.  As you avail their service, you will be informed with all the safety measures and all the necessary procedures to guarantee a safe, stress-free, and enjoyable flight. You will never be ignored nor be misled. Their staff will keep you guided, aware, and secure. They will give you an a detailed, clear, and useful on-board safety demonstration.

In the commercial, the staff are undressed and they only used body paint to cover their skin. Their body paint was based on their usual uniform. They associated it with their theme, "bare essentials of safety." Their staff are naked and they have nothing to hide. They wanted to relate it with their service of providing their passengers all the necessary information. They have nothing to hide. They are confident with their service and with the safety that they provide so they will tell and share to you everything.

They used humor appeal in their commercial. As you will watch it, your attention will be easily caught. You will laugh or you will smile. Perhaps, they used this appeal because they wanted to make their passengers or probable consumers feel light. They do not want to inflict fear or worry because they advocate and sell the safety of their passengers. 

You may also notice in the commercial that the staff of the airlines are friendly, hospitable, and accommodating. They do not only ensure safety but as well as good service brought to them by the staff of the airlines. The passengers were also amazed of them. In the commercial, the staff caught the attention of the passengers because of their appearance but in real life,  they wanted to convey that they are liked because of the way that they handle their consumers.

Their song, "I've got you under my skin", is also very light to hear. It will make you feel comfortable.The message of the song that they used is also related to their theme. 

They wanted to make you feel that what you pay for is all worth it. You will get the service that you deserve. They will give you everything and they won't hide anything from you.

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