Kitkat came up with a creative ad. They did not use billboards, posters, flyers, and alike. Instead, they used a bench as a means for them to advertise their product. This idea is very effective that it need not for words nor descriptions about the product.
The bench was designed to look like the product itself, Kitkat. The packaging and the chocolate of Kitkat was totally copied. It's very effective because everyone can see it and use it. Even if persons were just passing by, surely they won't be missing this spot.
It would entice probable consumers. This would also serve as a constant reminder for people to buy Kitkat.
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