Kitkat came up with a creative ad. They did not use billboards, posters, flyers, and alike. Instead, they used a bench as a means for them to advertise their product. This idea is very effective that it need not for words nor descriptions about the product.
The bench was designed to look like the product itself, Kitkat. The packaging and the chocolate of Kitkat was totally copied. It's very effective because everyone can see it and use it. Even if persons were just passing by, surely they won't be missing this spot.
It would entice probable consumers. This would also serve as a constant reminder for people to buy Kitkat.
Whenever its Christmas and we see images of Santa Claus, we remember Coke. They have started using Santa as part of their promotions and commercials since 1930's. Coke helped us create the modern image of Santa Claus, the jolly and white bearded old man wearing a red suit. It has already become an identity and an association for the past decades.
However, Pepsi created an advertisement just this summer of 2011. A TV ad which directly targeted Coke. They used a direct comparison between them and Coke. They used Santa Claus as their subject. They emphasized on "Summer time is Pepsi time."
It's summer, Santa was enjoying and dancing on the beach. He was approaching the bartender to ask for soda. Without any word, the bartender gave him Coke which Santa refused because he wanted Pepsi instead. Of course the bartender was surprised because he is already known for partnering and dealing with Coke. But he said that it's summer and it's vacation time so it's just gotta be Pepsi.
Pepsi was trying to imply that Santa advertising Coke was just part of his work during Christmas. It's just like it only served as a front. His real choice was really Pepsi and not Coke.
After receiving Pepsi, Santa's elves uttered the lines, "naughty" and "nice". Naughty because he was not being loyal to Coke and he asked the bartender to keep quiet. Nice because he shifted to Pepsi, his real choice.
This ad will give a great impact to Coke. Since Coke only used Santa during Christmas season, Pepsi found its way to compete with Coke during summer. They used the strengths of Coke as their new idea and concept in developing an advertisement.
McDo's First Love Commercial is about a man who was sharing his love story with his childhood friend that he met at McDonald's. He emphasized on the first part of the commercial that whenever he comes back at McDo, he remembers the first time she met her. They had an instant connection and he felt that she knew her for a long time already. They had the same favorite food, French fries with Ice cream sundae.
In the later part of the commercial they met again as adults at McDo. The guy was happy to see his childhood friend but he was disappointed to know that the girl already had a husband and a child.
They sat and ate together, the usual thing that they did when they were still kids. The only difference now is that they were with the family of the girl. The girl was amused that he still liked to eat their favorite food, sundae with fries. It was just like bringing back the moments. The guy still felt the same for the girl. Even if it wasn't them at the end, he still considers the girl his first love.
The first setting of the commercial was around 1980's at McDonald's. They were precise with the clothes and hairstyle of the cast. The packaging of the food was also fitted to that of 1980's. McDo was also set including the chairs, tables, and all other elements so it would like it was in 80's.
The cast of the commercial was also put into consideration. Even if the characters grew and changed, they still had similarities in the way they dress and look so that they would still be easily distinguished.
The song used in the ad was Huling El Bimbo by Eraserheads.It was appropriate for the commercial. The song narrated and told their story.
This commercial was not just endorsing their products, it also told the story of two childhood friends. It also tells us that McDo has always been a part of their lives from childhood until they had fully grown and had their own family.
The ad ended with the line, "Siya pa rin ang first love ko." It did not only mean the girl. He also considered the the ice cream sundae and fries of McDo and McDo itself as his first love.
Axe has been very popular when it comes to their print and TV ads. The themes of their ads always showcase the irresistibility of men who use Axe on women.
Most of their ads feature half naked men and women making love, women chasing and craving for a man's attention, couples doing the naughtiest things, and alike.
Their ads show the craziest things a woman does to get the man who uses Axe. They call this the "Axe Effect", the attraction or arousal of women on men who use Axe.
This print ad of Axe above shows two women who are digging up a grave of a dead man who used Axe when he was still alive. They used this to imply the strong irresistibility and the long lasting scent of Axe.
These print ads above showing a nun clipping her nose and women who line up to confess to a priest who uses Axe are just few of the craziest concepts that Axe thought about to attract their audience.
The nun clipped her nose because she does not want to be tempted to the Axe guys and she wanted to avoid sin.
The other picture on the other hand are women lining up to the confession box. Their purpose is not really to confess but to get near to the priest whom they are attracted to.
These are concepts which can be easily retained in the mind of the consumers. This idea is used by Axe to show us that the Axe effect has no exceptions. Anyone can fall for an Axe guy and an Axe guy can be anyone who uses Axe.
The print ads which I presented are not those that Axe usually features, it is conservative but still have the same impact.
Axe also wanted to tell the guys out there that using Axe can increase your manhood and your confidence on women. Some of Axe slogans are 'simply irresistible" and insanely irresistible".
Coke has always been giving us the impression that when you open a bottle of Coke, happiness comes in. Coke has been there with us in every occasion, event, and many other special moments. And now, Coke wants to be a part of our lives by giving us happiness.
This TV commercial used a theme song with the title, Kasama Ka, which was sung by Nikki Gil.
Coke used this strategy because a message delivered in a song can be easily remembered. In fact, after the commercial was aired, it has become very popular to many especially to kids who kept on repeatedly singing the song.
In the song, Coke tells us that they want to be a part of our lives. They want to bring us happiness and smiles everyday. They wish that wherever life may bring us, they would always be there to give us love, hope, and happiness.
In the commercial, Nikki Gil was wearing a shirt in red, the color that defines Coke. She was roaming around and giving a bottle of Coke to every person she passed by. Persons who received the coke smiled and had this happiness and glow in their faces.
The setting of the commercial was in the market and in the streets where every one is busy, preoccupied, and in a hurry. It is where you can see different kinds of people in different situations. It is a place where everything is fast paced and you can seldom see happiness.
They featured different persons such as an employee going to work, an old religious lady, a couple fighting, men carrying a load, a student in a hurry, and a flower vendor.
They wanted to tell us that Coke always give a space for happiness to enter even in these kinds of places and these kinds of people.
As you may notice, Nikki kept on getting unlimited bottles of Coke from her bag and you may just wonder how did all of that fit. Coke wanted to imply that it is never impossible to give unlimited happiness to people.
At the end of the commercial the flower vendor who received a bottle of Coke also gave a flower to Nikki.
The song ended with the lines, "Tara na, malay mo, andiyan lang ang hinahanap mo."
Coke reminds us that happiness is achieved if you know how to share.
It persuaded us to be a part of their advocacy in giving happiness. We can make happiness happen if we join them in their mission. "Kasama Ka"
The Biolink VCO hot oil commercial is a 15 seconder commercial. The commercial was only short and fast paced. The approach of their commercial was humorous and catchy.
In the commercial the lines were just, "No camera tricks were used in this commercial just Biolink VCO 5 minute hot oil for intense moisture. Now also in shampoo. Mula sa splash."
The casts included in the commercial are not the types we usually see in other hair products commercials. This was of course intended.
They used a man and women who were not that pleasing in terms of their facial attributes but had beautiful and manageable hair.
They used the concept of having these casts because they wanted to emphasize on one of the lines in their commercial, "no camera tricks were used in this commercial just Biolink VCO 5 minute hot oil for intense moisture"
Since most of the subjects or models in other commercials are improved through editing, this commercial made sure that the facial attributes were set that way to show that there was really no editing to beautify their appearance. They did not need to undergo post processing to make their hair presentable.All they had to use was Biolink VCO hot oil treatment and shampoo.
They wanted the audience to feel that having this kind of hair is really achievable and possible even in 5 minutes. All you have to do is use their product.
The use of a man in the commercial also implies that the product can also be used by men.
It only used voice over. The way the voice over was delivered was different from the video. The video was funny, unique, and had a theme of comedy. The voice over was delivered formally.
The commercial's storyboard only had few elements. It was shorter and had few elements that made the message clear and direct to the point.
The commercial's message were:
1.It is achievable to have a beautiful and manageable hair in just 5 minutes for as long as you use Biolink VCO hot oil treatment and shampoo.
2.It can be used by both women and men.
