Axe Print Ads

Axe has been very popular when it comes to their print and TV ads. The themes of their ads always  showcase the irresistibility of men who use Axe on women.


Most of their ads feature half naked men and women making love, women chasing and craving for a man's attention, couples doing the naughtiest things, and alike.

Their ads show the craziest things a woman does to get the man who uses Axe. They call this the "Axe Effect", the attraction or arousal of women on men who use Axe.

This print ad of Axe above shows two women who are digging up a grave of a dead man who used Axe when he was still alive. They used this to imply the strong  irresistibility and the long lasting scent of Axe.

 These print ads above showing a nun clipping her nose and women who line up to confess to a priest who uses Axe are just few of the craziest concepts that Axe thought about to attract their audience.


The nun clipped her nose because she does not want to be tempted to the Axe guys and she wanted to avoid sin.


The other picture on the other hand are women lining up to the confession box. Their purpose is not really to confess but to get near to the priest whom they are attracted to.

These are concepts which can be easily retained in the mind of the consumers. This idea is used by Axe to show us that the Axe effect has no exceptions. Anyone can fall for an Axe guy and an Axe guy can be anyone who uses Axe.


The print ads which I presented are not those that Axe usually features, it is conservative but still have the same impact.

Axe also wanted to tell the guys out there that using Axe can increase your manhood and your confidence on women. Some of Axe slogans are 'simply irresistible" and insanely irresistible".