Coke Commercial Kasama Ka

Coke? Open Happiness.

Coke has always been giving us the impression that when you open a bottle of Coke, happiness comes in. Coke has been there with us in every occasion, event, and many other special moments. And now, Coke wants to be a part of our lives by giving us happiness.

This TV commercial  used a theme song with the title, Kasama Ka, which was sung by Nikki Gil.

Coke used this strategy because a message delivered in a song can be easily remembered. In fact, after the commercial was aired, it has become very popular to many especially to kids who kept on repeatedly singing the song.

In the song, Coke tells us that they want to be a part of our lives. They want to bring us happiness and smiles everyday. They wish that wherever life may bring us, they would always be there to give us love, hope, and happiness.

In the commercial, Nikki Gil was wearing a shirt in red, the color that defines Coke. She was  roaming around and giving a bottle of Coke to every person she passed by. Persons who received the coke smiled and had this happiness and glow in their faces.

The setting of the commercial was in the market and in the streets where every one is busy, preoccupied, and in a hurry. It is where you can see different kinds of people in different situations. It is a place where everything is fast paced and you can seldom see happiness.

They featured different persons such as an employee going to work, an old religious lady, a couple fighting, men carrying a load, a student in a hurry, and a flower vendor.

They wanted to tell us that Coke always give a space for happiness to enter even in these kinds of places and these kinds of people.

As you may notice, Nikki kept on getting unlimited bottles of Coke from her bag and you may just wonder how did all of that fit. Coke wanted to imply that it is never impossible to give unlimited happiness to people.

At the end of the commercial the flower vendor who received a bottle of Coke also gave a flower to Nikki.

The song ended with the lines, "Tara na, malay mo, andiyan lang ang hinahanap mo."

Coke reminds us that happiness is achieved if you know how to share.

It persuaded us to be a part of their advocacy in giving happiness. We can make happiness happen if we join them in their mission. "Kasama Ka"