Biolink VCO Commercial Analysis

http://www.youtube.com/watch?v=UDfTw7hCGDw&playnext=1&list=PL2C18621C9AA229C0




The Biolink VCO hot oil commercial is a 15 seconder commercial. The commercial was only short and fast paced. The approach of their commercial was humorous and catchy.

In the commercial the lines were just, "No camera tricks were used in this commercial just Biolink VCO 5 minute hot oil for intense moisture. Now also in shampoo. Mula sa splash."

The casts included in the commercial are not the types we usually see in other hair products commercials. This was of course intended.

They used a man and women who were not that pleasing in terms of their facial attributes but had beautiful and manageable hair.

They used the concept of having these casts because they wanted to emphasize on one of the lines in their commercial, "no camera tricks were used in this commercial just Biolink VCO 5 minute hot oil for intense moisture"

Since most of the subjects or models in other commercials are improved through editing, this commercial made sure that the facial attributes were set that way to show that there was really no editing  to beautify their appearance. They did not need to undergo post processing to make their hair presentable.All they had to use was Biolink VCO hot oil treatment and shampoo.

They wanted the audience to feel that having this kind of hair is really achievable and possible even in 5 minutes. All you have to do is use their product.

The use of a man in the commercial also implies that the product can also be used by men.

It only used voice over. The way the voice over was delivered was different from the video. The video was funny, unique, and had a theme of comedy. The voice over was delivered formally.

The commercial's storyboard only had few elements. It was shorter and  had few elements that made the message clear and direct to the point.

The commercial's message were:
1.It is achievable to have a beautiful and manageable hair in just 5 minutes for as long as you use Biolink VCO hot oil treatment and shampoo.
2.It can be used by both women and men.