Motorola Xoom

The Motorola Xoom is the competitor of Apple's Ipad. Motorola Xoom used the concept of using several persons of the same appearance and same actions. Among these kind of persons, there is one that is different and unique. He is the one owning the Motorola Xoom. These persons live in a boring and monotonous world. Their way of life is limited and seem to be controlled. 

They used the guy owning the Xoom in the commercial which is unique among them because they wanted to tell us that their product i like no other. Theirs is unique. They are not boring nor limited. 

The man in the ad also did several things that most of the people who wore white cloaks did not do. He liked a woman and wanted to give her flowers and wanted to show his admiration but instead of giving it to her personally, he found a new way to give it to her, he use the Xoom to give the flowers and to show his affection. The guy did not use the traditional way of courting the woman. He was extra-ordinary. The girl in the ad responded which brought change to her.

The man represented the Xoom giving color to life and making it better. Xoom brought change. It showed freedom, uniqueness, and empowerment. The other persons wearing white cloaks represented the persons who are using a different brand which had boring and limited services.

They wanted to tell that Xoom is different. It will bring change, color, and betterment. People must not live in a world wherein technology is limited. If you use Xoom you will be different and better among the others.

The ad used the emotional and information appeal. It touched the emotional side of a person. They used the admiration and courtship. With it, they partnered the product benefits. 

Anti-smoking ad campaign

Both of these pictures have different images but have one message. It wanted to tell us, especially the women who smoke that smoking does not make you pretty. 

A lot of ladies think that smoking makes you "in" and that it would make you "belong".  This is a perception that smoking adds class, glamour, and beauty which is wrong. It makes you unhealthy and for sure, it's not pretty. Smoking destroys your health, your glow, and your beauty.

The first picture, shows a woman using a cigarette as her lipstick. This is a symbolism of the perception of women that cigarette or smoking is really used by women as a tool for enhancing beauty. It only made the woman's lips ugly. It burned her lips. It suggested that smoking is unhealthy. The second picture depicted the same thing. The lips of a woman were destroyed and burnt.

Smoking does not make you pretty, if that's what most girls think. It makes you ill and when you become sick, it would surely destroy your beauty.

Both of the pictures inflict irony and fear. They used the fear appeal because it would be more effective for campaigning the stop of smoking. People who would see this would understand and would easily absorb the message of the ad. 

Air New Zealand Commercial

The Air New Zealand staff have nothing to hide. "Bare essentials of safety.", This theme wanted to suggest that the safety of their passengers are ensured.  As you avail their service, you will be informed with all the safety measures and all the necessary procedures to guarantee a safe, stress-free, and enjoyable flight. You will never be ignored nor be misled. Their staff will keep you guided, aware, and secure. They will give you an a detailed, clear, and useful on-board safety demonstration.

In the commercial, the staff are undressed and they only used body paint to cover their skin. Their body paint was based on their usual uniform. They associated it with their theme, "bare essentials of safety." Their staff are naked and they have nothing to hide. They wanted to relate it with their service of providing their passengers all the necessary information. They have nothing to hide. They are confident with their service and with the safety that they provide so they will tell and share to you everything.

They used humor appeal in their commercial. As you will watch it, your attention will be easily caught. You will laugh or you will smile. Perhaps, they used this appeal because they wanted to make their passengers or probable consumers feel light. They do not want to inflict fear or worry because they advocate and sell the safety of their passengers. 

You may also notice in the commercial that the staff of the airlines are friendly, hospitable, and accommodating. They do not only ensure safety but as well as good service brought to them by the staff of the airlines. The passengers were also amazed of them. In the commercial, the staff caught the attention of the passengers because of their appearance but in real life,  they wanted to convey that they are liked because of the way that they handle their consumers.

Their song, "I've got you under my skin", is also very light to hear. It will make you feel comfortable.The message of the song that they used is also related to their theme. 

They wanted to make you feel that what you pay for is all worth it. You will get the service that you deserve. They will give you everything and they won't hide anything from you.

Pantene TV Ad

Pantene used four of the most glamorous and beautiful celebrities in the Philippines as their endorsers. They are Gretchen Barreto, Dawn Zulueta, Angel Aquino, and Ruffa Gutierrez. 

They used celebrities which are physically attractive. These are celebrities which are popular and liked. This celebrities would easily catch the attention of the consumers. These models were chosen because Pantene felt that they would be believable and their traits or image would maximize their message influence.

The clothes and even the background are white. White symbolizes purity. It suggests that their statements are true and pure. White is also used by gods and goddesses. The beauty of these celebrities are considered goddess-like.

In the commercial, these models are talking about a shampoo, the benefits of it, and the experience they got from it.  They tell us that they shine and stand out because of using this. In the later part, they confessed that all of them are using the same shampoo, Pantene. 

The ad ended with the lines, " What do these women have in common? They all love Pantene. Believe you can shine." The ad wanted to say that you will feel and look beautiful like them if you use Pantene. You can shine and standout among others with Pantene.

Nestle Cream TV Ad

The TV ad of Nestle Cream was very minimalist. It used no dialogues or speaking lines. In the first and the middle part of the commercial, there were only visuals and scenes accompanied by instrumentals. It was only in the last part that they used text, "Dapat Nestle Cream ang ginamit mo."

The ad used fear and humor appeal. Everything was based on real life situation, A lady visiting a relative at the cemetery and offering a salad. She returned home and found out the salad that she gave was back at her home.  It implies that Nestle Cream is the most liked cream that even the dead preferred it. There would be no cream like Nestle Cream. 

In the ad, you can't actually distinguish what product would they be endorsing. It was only in the last part that you would realize that it was a cream. Their target market was not even clearly stated.  This kind of ad might be confusing to others. The message might not be easily understood.

Perhaps, their purpose are to attract and entertain their consumers and to make their brand remembered.. There were no facts or information about the product. This would have two effects, Consumers will research more about the product or they would not mind it at all.

Their choice of putting the product at last part of the ad was effective. It enables consumers to remember their brand. 

Makulay ang Buhay TV ad

This TV commercial is for a seasoning mix. Their message were conveyed through a song. The song tells us that children do not like to eat vegetables but when the seasoning mix was used in cooking vegetables, children favored this. Their song was also happy and jolly. It also included dancing. They used this so their ad would be easily retained in the mind of the consumers. The lines of the song also invites moms to use Knorr in cooking vegetables and other kids to eat vegetables seasoned with Knorr.

Their subjects or endorsers were kids and a mother. They used this because their target market are children and kids. Children do not want to eat vegetables and mothers always find it hard to search for  ways to let them ear these. They want to tell mothers that Knorr can solve their problems in feeding  their kids vegetables.

In the first part of the ad, everything was black and white. It was this time that kids did not eat vegetables. Life was dull. Kids were  not that active, happy, and energetic. In the later part, Knorr was in introduced in cooking vegetables. By this time, they used colors, backgrounds, and font styles which are playful and attractive for kids. Images of vegetables were also used as playing tools and equipment. The set was displayed as very creative and colorful so it would fit their theme, "Makulay ang Buhay sa Sinabawang Gulay." Colorful designs in the ad suggest happiness. Kids and the mom in the ad were also wearing clothes in yellow and red, colors of Knorr.

Besides from children dancing and singing, they also featured the kids playing and doing well at school. They wanted to imply that Vegetables with Knorr can increase their performance in school and their energy in playing. It makes them healthy and active.  

This ad was also constantly repeated at night. They preferred this because this is the only time that kids and moms can view the commercial. Kids spend most of their time in school or at play and this is the only time that they would be free to watch this. Moms, on the other hand, are busy at work during the day and it's only at night time that they can watch this with their children.

Kitkat Bench

Kitkat came up with a creative ad. They did not use billboards, posters, flyers, and alike. Instead, they used a bench as a means for them to advertise their product. This idea is very effective that it need not for words nor descriptions about the product.

The bench was designed to look like the product itself, Kitkat. The packaging and the chocolate of Kitkat was totally copied. It's very effective because everyone can see it and use it. Even if persons were just passing by, surely they won't be missing this spot.

It would entice probable consumers. This would also serve as a constant reminder for people to buy Kitkat.