Summer time is Pepsi time

Whenever its Christmas and we see images of Santa Claus, we remember Coke. They have started using Santa as part of their promotions and commercials since 1930's. Coke helped us create the modern image of Santa Claus, the jolly and white bearded old man wearing a red suit. It has already become an identity and an association for the past decades.

However, Pepsi created an advertisement just this summer of 2011. A TV ad which directly targeted Coke. They used a direct comparison between them and Coke. They used Santa Claus as their subject. They emphasized on "Summer time is Pepsi time."

It's summer, Santa was enjoying and dancing on the beach. He was approaching the bartender to ask for soda. Without any word, the bartender gave him Coke which Santa refused because he wanted Pepsi instead. Of course the bartender was surprised because he is already known for partnering and dealing with Coke. But he said that it's summer and it's vacation time so it's just gotta be Pepsi.

Pepsi was trying to imply that Santa advertising Coke was just part of his work during Christmas. It's just like it only served as a front. His real choice was really Pepsi and not Coke.

After receiving Pepsi, Santa's elves uttered the lines, "naughty" and "nice". Naughty because he was not being loyal to Coke and he asked the bartender to keep quiet. Nice because he shifted to Pepsi, his real choice.

This ad will give a great impact to Coke. Since Coke only used Santa during Christmas season, Pepsi found its way to compete with Coke during summer. They used the strengths of Coke as their new idea and concept in developing an advertisement.

McDo 1st Love TV Commercial

McDo's First Love Commercial  is about a man who was sharing his love story with his childhood friend that he met at McDonald's. He emphasized on the first part of the commercial that whenever he comes back at McDo, he remembers the first time she met her. They had an instant connection and he felt that she knew her for a long time already. They had the same favorite food, French fries with Ice cream sundae.

In the later part of the commercial they met again as adults at McDo. The guy was happy to see his childhood friend but he was disappointed to know that the girl already had a husband and a child.

They sat  and ate together, the usual thing that they did when they were still kids. The only difference now is that they were with the family of the girl. The girl was amused that he still liked to eat their favorite food, sundae with fries. It was just like bringing back the moments. The guy still felt the same for the girl. Even if it wasn't them at the end, he still considers the girl his first love.

The first setting of the commercial was around 1980's at McDonald's. They were precise with the clothes and hairstyle of the cast. The packaging of the food was also fitted to that of 1980's. McDo was also set including the chairs, tables, and all other elements so it would like it was in 80's.

The cast of the commercial was also put into consideration. Even if the characters grew and changed, they still had similarities in the way they dress and look so that  they would still be easily distinguished.

The song used in the ad was Huling El Bimbo by Eraserheads.It was appropriate for the commercial. The song narrated and told their story.

This commercial was not just endorsing their products, it also told the story of two childhood friends. It also tells us that McDo has always been a part of their lives from childhood until they had fully grown and had their own family.

The ad ended with the line, "Siya pa rin ang first love ko." It did not only mean the girl. He also considered the the ice cream sundae and fries of McDo and McDo itself as his first love.

Axe Print Ads

Axe has been very popular when it comes to their print and TV ads. The themes of their ads always  showcase the irresistibility of men who use Axe on women.


Most of their ads feature half naked men and women making love, women chasing and craving for a man's attention, couples doing the naughtiest things, and alike.

Their ads show the craziest things a woman does to get the man who uses Axe. They call this the "Axe Effect", the attraction or arousal of women on men who use Axe.

This print ad of Axe above shows two women who are digging up a grave of a dead man who used Axe when he was still alive. They used this to imply the strong  irresistibility and the long lasting scent of Axe.

 These print ads above showing a nun clipping her nose and women who line up to confess to a priest who uses Axe are just few of the craziest concepts that Axe thought about to attract their audience.


The nun clipped her nose because she does not want to be tempted to the Axe guys and she wanted to avoid sin.


The other picture on the other hand are women lining up to the confession box. Their purpose is not really to confess but to get near to the priest whom they are attracted to.

These are concepts which can be easily retained in the mind of the consumers. This idea is used by Axe to show us that the Axe effect has no exceptions. Anyone can fall for an Axe guy and an Axe guy can be anyone who uses Axe.


The print ads which I presented are not those that Axe usually features, it is conservative but still have the same impact.

Axe also wanted to tell the guys out there that using Axe can increase your manhood and your confidence on women. Some of Axe slogans are 'simply irresistible" and insanely irresistible".

Coke Commercial Kasama Ka

Coke? Open Happiness.

Coke has always been giving us the impression that when you open a bottle of Coke, happiness comes in. Coke has been there with us in every occasion, event, and many other special moments. And now, Coke wants to be a part of our lives by giving us happiness.

This TV commercial  used a theme song with the title, Kasama Ka, which was sung by Nikki Gil.

Coke used this strategy because a message delivered in a song can be easily remembered. In fact, after the commercial was aired, it has become very popular to many especially to kids who kept on repeatedly singing the song.

In the song, Coke tells us that they want to be a part of our lives. They want to bring us happiness and smiles everyday. They wish that wherever life may bring us, they would always be there to give us love, hope, and happiness.

In the commercial, Nikki Gil was wearing a shirt in red, the color that defines Coke. She was  roaming around and giving a bottle of Coke to every person she passed by. Persons who received the coke smiled and had this happiness and glow in their faces.

The setting of the commercial was in the market and in the streets where every one is busy, preoccupied, and in a hurry. It is where you can see different kinds of people in different situations. It is a place where everything is fast paced and you can seldom see happiness.

They featured different persons such as an employee going to work, an old religious lady, a couple fighting, men carrying a load, a student in a hurry, and a flower vendor.

They wanted to tell us that Coke always give a space for happiness to enter even in these kinds of places and these kinds of people.

As you may notice, Nikki kept on getting unlimited bottles of Coke from her bag and you may just wonder how did all of that fit. Coke wanted to imply that it is never impossible to give unlimited happiness to people.

At the end of the commercial the flower vendor who received a bottle of Coke also gave a flower to Nikki.

The song ended with the lines, "Tara na, malay mo, andiyan lang ang hinahanap mo."

Coke reminds us that happiness is achieved if you know how to share.

It persuaded us to be a part of their advocacy in giving happiness. We can make happiness happen if we join them in their mission. "Kasama Ka"

Biolink VCO Commercial Analysis

http://www.youtube.com/watch?v=UDfTw7hCGDw&playnext=1&list=PL2C18621C9AA229C0




The Biolink VCO hot oil commercial is a 15 seconder commercial. The commercial was only short and fast paced. The approach of their commercial was humorous and catchy.

In the commercial the lines were just, "No camera tricks were used in this commercial just Biolink VCO 5 minute hot oil for intense moisture. Now also in shampoo. Mula sa splash."

The casts included in the commercial are not the types we usually see in other hair products commercials. This was of course intended.

They used a man and women who were not that pleasing in terms of their facial attributes but had beautiful and manageable hair.

They used the concept of having these casts because they wanted to emphasize on one of the lines in their commercial, "no camera tricks were used in this commercial just Biolink VCO 5 minute hot oil for intense moisture"

Since most of the subjects or models in other commercials are improved through editing, this commercial made sure that the facial attributes were set that way to show that there was really no editing  to beautify their appearance. They did not need to undergo post processing to make their hair presentable.All they had to use was Biolink VCO hot oil treatment and shampoo.

They wanted the audience to feel that having this kind of hair is really achievable and possible even in 5 minutes. All you have to do is use their product.

The use of a man in the commercial also implies that the product can also be used by men.

It only used voice over. The way the voice over was delivered was different from the video. The video was funny, unique, and had a theme of comedy. The voice over was delivered formally.

The commercial's storyboard only had few elements. It was shorter and  had few elements that made the message clear and direct to the point.

The commercial's message were:
1.It is achievable to have a beautiful and manageable hair in just 5 minutes for as long as you use Biolink VCO hot oil treatment and shampoo.
2.It can be used by both women and men.

iPod Nano Chromatic Paint

            MP3 players started from just a plain audio player. A few of these traditional mp3 players were the CD players and walkman. As time passed and as technology took over the world, mp3 players evolved and turned into a full featured multimedia device.  

With this, it’s not a question why mp3 players have become a form of luxury or even a fashion trend to most in our generation.

With the enhanced mp3 players nowadays, you have the access to play music and movies, to surf the net using Wi-Fi, to play games, to record and to download files, and a lot more.

Apple’s iPod was one of the top of the line mp3 players all over the world.  Over the past few years, Apple’s iPod has been leading over its rivals, Sony, Microsoft, and Creative Zen in the portable audio market.

            Some articles from the net claimed that Apple’s iPod has gotten this far not only because of the product’s characteristics and features but as well as its packaging, print and TV ads, and presentation.

            Apple’s iPod has been very popular for its one of a kind and explicit print and TV ads. Most of their ads demonstrated a black silhouette character dancing or jamming against bright colored backgrounds. Each character carried an iPod with earphones. Both the iPod and earphones were in white to give emphasis to the product. Lively and beat up music accompanied the TV ads of iPod.

            This concept which they introduced in their ads has become iPod’s identity and trademark. It has become influential and effective to a lot of consumers.

            The print and TV advertisement of Apple’s iPod that I chose was of iPod Nano Chromatic Paint’s.

            The iPod Nano Chromatic Paint was the 4^th generation iPod Nano.  It was designed in curved aluminum and glass enclosure. These iPods were available in nine vibrant colors, silver, black, purple, light blue, green, yellow, orange, red, and pink.  It also came in two different sizes, 6 GB and 18 GB. Its design was sleek and sexy. A purchase of this product also included a display box that holds the iPod, standard earphones, USB 2.0 cable, dock adapter, and a quick start guide.

            iPod Chromatic supported music, photos and videos. iPod Chromatic was also shake to shuffle. It changed its display orientation depending on how you handled the iPod. Extras of iPod Nano Chromatic included an alarm feature, calendars, clocks, contacts, notes, games, and a stopwatch feature. iPod also has iTunes which purchased, managed, organized, and played the contents of your iPod. It has good quality sound and a lot of features for media player.

The iPod has a unique product identification to separate them from its competitors. There was product differentiation and cost efficient packaging that made it desirable to consumers.

The concept that they used was different from the previous ads of iPod. I still found these ads very interesting. It has a different concept but delivered the same feeling and experience. I believed that Apple got the concept of these ads from the words, paint and chromatic.

Chromatic meant the relation or characterization of colors having saturation greater than zero. Another definition was the relation of the chords or harmonies based on non-harmonic tones.  These definitions suited the nature of iPod Chromatic which were offering music and new set of colors.

In both the print and TV ads, there were spills of paint dripping from the iPods. Those spills signified the availability of the nine vibrant colors offered by the iPod Chromatic.

All iPod’s target market were  teenagers and young adults with ages ranging from 12 to 25 who have interest in music and literature. Both were male and female included in the middle and high class.

Apple’s iPod has been very successful over its rivals because of its branding and position. They were the first to offer an application, iTunes, which purchased and organized contents.

They offered their consumers a way to purchase, to organize, and to display the music that they wanted. They were the first to also give recording industries, artists, and musicians a share and revenue for purchasing their music.

Apple has also introduced the internet as a means of easy and accessible purchase of their favorite songs.

iPod also made their consumers buy music and videos from Apple. If not, music and video files won’t work or play. This made them have consistent and great profits.

Their past products have good reputation and image. iPod were handy and fashionable. Their prices were higher and have greater profits than their competitors which created a perception of good quality. This also increased the market share of iPod.  A one year warranty was also given to assure the quality of the iPod.  These were few of the reasons why iPods were successful.

I believed that Apple followed an IMC Strategy. They have effective marketing mix of their product, price, place, and promotion. They were successful in branding their iPod and all other products of Apple. Their strategy was to sell off their products at competitive and profitable prices and maintain customer satisfaction.

The Apple’s TV and print ads and all other forms of communication convey a consistent feel of design, innovation and simplicity to its target markets. This was also an evidence why iPod and all other products of Apple have been successful and have made a good reputation for several years now. They have always followed a good plan and a complete marketing strategy.

           

            http://www.youtube.com/watch?v=Wdep-3ANSgI&feature=player_embedded

Advertising Business Card

I wanted the business card to look simple but attractive. I chose the zebra print to be placed on the top and the bottom of the business card because I noticed that my partner, Alyanna, uses this as her cellphone wallpaper and notebook cover. I thought that she might like it.

I preferred to use fuchsia pink as the background because I wanted it to appear feminine.

The company name, A Concept, was enlarged and centered so it would be emphasized.

I used the Old English font type for "A" because I wanted it to look sophisticated and elegant.

The letters of her name were all capitalized so it would be easily noticed.

I also made sure every information was centered and was at its proper place. I wanted everything to be neat and organized.

The business card was presented in lengthwise because it would look unique from the usual business cards.